Hi, I'm Lerato — a South African skincare, wellness and lifestyle creator based in Gqeberha. I started creating content because I couldn't find honest, relatable reviews from women who looked like me and shopped on a real budget. So I became that voice.

My content is unscripted, story-driven and real. I don't do stiff ads — I share products the way I'd tell a friend about them: what they actually do, how they feel, whether they're worth the money. That honesty is what built my audience, and it's what keeps them engaged.

Since my first paid brand partnership in 2025, I've grown to 30+ collaborations with brands across skincare, beauty, wellness, food and lifestyle — from global names like CeraVe, Nivea and Rimmel London, to ambassador relationships with Medicube and Aprilskin. My audience is predominantly South African women aged 25–44, with strong purchase intent and a trust in my recommendations that shows up in engagement numbers most larger accounts don't match.

Whether you need a single viral TikTok or a long-term brand partnership, I show up as your brand's honest plug bestie — and my audience listens.